[Naveprinter] MarTech Talks #11: Why customer intelligence is replacing campaigns, with Mike Blanchard

Mafalda Martins mafalda.martins at liminalmartech.com
Sun Apr 26 01:00:03 WEST 2026



Hello ,
Marketing doesn’t need more campaigns.
It needs better decisions.
In the new https://liminalmartech.com/martech-talks/trusted-growth-future-marketing/?siq_name=&siq_email=naveprinter@naveprinter.pt MarTech Talks episode, we sit down with Mike Blanchard (Vice President of Customer Intelligence at SAS) to break down what’s actually changing in modern marketing.
>From trusted growth to decision intelligence, this conversation challenges the way most teams still operate. 
What we explore:
* Why campaign-led marketing is breaking;
* The shift from volume to relevance;
* How AI is changing decision-making, not just content;
* Why customer intelligence is becoming the real competitive advantage
If your marketing still runs on campaigns, funnels and short-term metrics, this episode is worth your time .
👉 https://liminalmartech.com/martech-talks/trusted-growth-future-marketing/?siq_name=&siq_email=naveprinter@naveprinter.pt Pre-register to watch the premiere
See you there.

Thanks,

MAFALDA MARTINS
Consultant & Head of Marketing
e.: mafalda.martins at liminal.pt
t.: +351 239 700 300

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