[Naveprinter] The future of marketing is not more emails

[Mafalda Martins]

Hello ,
In the https://liminalmartech.com/martech-talks/trusted-growth-future-marketing/?siq_name=&siq_email=naveprinter@naveprinter.pt 11th episode of MarTech Talks , we welcomed Mike Blanchard, Vice President of Customer Intelligence at SAS, for a conversation on trusted growth, customer intelligence and the future of marketing in the age of AI.
We discussed how marketing is moving beyond campaign volume, short-term metrics and disconnected automation. The next stage is about building decision systems that can interpret customer signals, improve relevance and create stronger relationships between companies and their customers.
Some of the main points from the conversation included:
* Why trusted growth depends on consistency, reliability and long-term customer value.
* How marketing teams need to move from sending more campaigns to making better decisions across the customer journey.
* Why AI should not be reduced to generative content. Predictive AI, decision intelligence and next-best-action models are becoming essential for modern marketing.
* How companies can use their own customer data as a source of competitive advantage, especially as AI tools become more widely available ;
👉 https://liminalmartech.com/martech-talks/trusted-growth-future-marketing/?siq_name=&siq_email=naveprinter@naveprinter.pt Watch the 11th episode of MarTech Talks with Mike Blanchard :
“Trusted Growth: Why Customer Intelligence Is Replacing Campaigns” .
If this topic interests you, we also recommend reading the book https://amzn.eu/d/0a46bQfJ “From Zero to Hyperpersonalisation: Marketing, CRM and Automation Strategies with Artificial Intelligence in the MarTech Era” , written by Tiago J.C. Sousa, Managing Partner at Liminal. The book explores how CRM, automation, data and AI are reshaping the way companies build more relevant, intelligent and human customer relationships .

Thanks,

MAFALDA MARTINS
Consultant & Head of Marketing
e.: mafalda.martins at liminal.pt
t.: +351 239 700 300

What did you think of this email ?
https://survey.zohopublic.eu/zs/ZzDvNE
https://survey.zohopublic.eu/zs/ZzDvNE
Loved It
https://survey.zohopublic.eu/zs/8zDvdj
https://survey.zohopublic.eu/zs/8zDvdj
Didn’t like it






----------------------------------------------------------------------
Este e-mail foi enviado de mafalda.martins at liminalmartech.com para naveprinter at naveprinter.pt

Não está interessado? Eliminar subscrição - https://limn-zcmp.maillist-manage.eu/ua/optout?od=3zbc22a3822b9d234af80e33b8d89ec201&rd=1178b38afe025d0&sd=1178b38afdf1813&n=11699e4c304ac23
   



Liminal | Coimbra  |  IPN - Incubadora   |  Rua Pedro Nunes  |  3030 - 199 

Asseguramos a privacidade dos seus dados
Authorized representative: Liminal | Endereço de e-mail: hello at liminal.pt | Número de telefone: 239700300


-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://naveprinter.pt/pipermail/naveprinter_naveprinter.pt/attachments/20260510/889f9442/attachment.html>