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Hello ,
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<p style="line-height:1.7;font-family:Arial,verdana;font-size:12px; color:#000000;padding:0px;margin: 0px 0px 15px; line-height: 15px;"><span style="background-color: transparent; font-family: roboto, "helvetica neue", helvetica, arial, sans-serif; font-size: 9pt;"><span><span><span>For B2B companies with a clearly defined target market, generating more leads is not always the answer. The challenge is often reaching the right decision-makers within the right accounts.</span></span></span></span></p><p style="margin: 0;padding: 0px;font-family:Arial, Helvetica, sans-serif; color:#000000;line-height:1.7;font-family:Arial,verdana;font-size:12px;padding:0px;"></p><p style="line-height:1.7;font-family:Arial,verdana;font-size:12px; color:#000000;padding:0px;margin: 0px 0px 15px; line-height: 15px;"><span style="font-size: 9pt; font-family: roboto, "helvetica neue", helvetica, arial, sans-serif; background-color: transparent;"><span><span><span><span><span>That was the challenge faced by <a alt="Accept" href="https://limn-zcmp.maillist-manage.eu/click/1178b38b015372b/1178b38b013c8bc" rel="noopener noreferrer" style="text-decoration: none; color: rgb(38, 153, 198);" target="_blank" title="Accept" zcurl_name="l_1"><font color="#2699c6" style="color:#2699c6;"><b>Accept</b></font></a>, Sinmetro’s industrial quality control software. The company needed to increase awareness among its target accounts, strengthen the alignment between Marketing and Sales and gain better visibility over the entire customer journey.</span></span></span></span></span></span></p><p style="line-height:1.7;font-family:Arial,verdana;font-size:12px; color:#000000;padding:0px;margin: 0px 0px 15px; line-height: 15px;"><span style="font-size: 9pt; font-family: roboto, "helvetica neue", helvetica, arial, sans-serif; background-color: transparent;"><span><span><span><span><span><span>Together with Liminal, Accept implemented an Account-Based Marketing strategy supported by CRM, Marketing Automation and Sales Automation. The approach combined targeted content and personalized email workflows with Zoho One and performance dashboards to manage and measure the Marketing and Sales funnel.</span><br></span></span></span></span></span></span></p><p style="line-height:1.7;font-family:Arial,verdana;font-size:12px; color:#000000;padding:0px;margin: 0px 0px 15px; line-height: 15px;"><span>
The results included:
</span><br></p><p style="line-height:1.7;font-family:Arial,verdana;font-size:12px; color:#000000;padding:0px;margin: 0px 0px 15px; line-height: 15px;"></p><ul><li style="color: rgb(0, 0, 0); font-family: Arial, verdana; font-size: 9pt;"><span>+40% business volume in two years</span><span></span><li style="color: rgb(0, 0, 0); font-family: Arial, verdana; font-size: 9pt;"><span><span>
Greater alignment between Marketing and Sales
</span><br></span><li style="color: rgb(0, 0, 0); font-family: Arial, verdana; font-size: 9pt;"><span><span><span>
A 360º view of the customer journey
</span><br></span></span><li style="color: rgb(0, 0, 0); font-family: Arial, verdana; font-size: 9pt;"><span><span><span><span>
Growth in new contacts, customers and brand awareness
</span><br></span></span></span></ul><p style="margin: 0;padding: 0px;font-family:Arial, Helvetica, sans-serif; color:#000000;line-height:1.7;font-family:Arial,verdana;font-size:12px;padding:0px;"></p><p style="line-height:1.7;font-family:Arial,verdana;font-size:12px; color:#000000;padding:0px;margin: 0px 0px 15px; line-height: 15px;"><span style="font-size: 9pt; font-family: roboto, "helvetica neue", helvetica, arial, sans-serif; background-color: transparent;"><span><span><span><span><span><span>Discover how Accept combined strategy, CRM, automation and analytics to turn a focused B2B approach into measurable commercial growth.</span></span></span><br></span></span></span></span></p><p style="line-height:1.7;font-family:Arial,verdana;font-size:12px; color:#000000;padding:0px;margin: 0px 0px 15px; line-height: 15px;"><font face="roboto, helvetica neue, helvetica, arial, sans-serif"><a alt="Download the eBook" href="https://limn-zcmp.maillist-manage.eu/click/1178b38b015372b/1178b38b013c8bd" rel="noopener noreferrer" style="text-decoration: none; color: rgb(38, 153, 198);" target="_blank" title="Download the eBook" zcurl_name="l_2"><font color="#2699c6" style="color:#2699c6;"><b><span>\U0001f449 </span></b></font></a></font><b style="color: rgb(38, 153, 198); font-family: roboto, "helvetica neue", helvetica, arial, sans-serif; background-color: transparent;"><font color="#2699c6" style="color: rgb(38, 153, 198);"><a alt="Download the eBook" href="https://limn-zcmp.maillist-manage.eu/click/1178b38b015372b/1178b38b013c8be" rel="noopener noreferrer" style="text-decoration:underline;color: rgb(38, 153, 198); text-decoration: none;" target="_blank" title="Download the eBook" zcurl_name="l_3"><font color="#2699c6" style="color: rgb(38, 153, 198);">Read the Customer Story</font></a></font></b></p>
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<div componentlineheight="15pt" style><p style="font-family:Arial,verdana;font-size:12px; color:#000000;padding:0px;margin: 0;line-height: 15pt;"><span style="line-height: 15pt;"><font color="#0991c7" style="line-height: 15pt;"><b>MAFALDA MARTINS</b></font></span></p><p style="font-family:Arial,verdana;font-size:12px; color:#000000;padding:0px;margin: 0;line-height: 15pt;"><b>Consultant & Head of Marketing</b></p><p style="font-family:Arial,verdana;font-size:12px; color:#000000;padding:0px;margin: 0;line-height: 15pt;"><font color="#0991c7" style="line-height: 15pt;"><b>e.:</b> </font>mafalda.martins@liminal.pt</p><p style="font-family:Arial,verdana;font-size:12px; color:#000000;padding:0px;margin: 0;line-height: 15pt;"><b><font color="#0991c7" style="line-height: 15pt;">t.:</font></b> <span style="line-height: 15pt;">+351 239 700 300</span></p></div>
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<div class="txtsize" style="padding-top:3px;text-align:center;color:#acacac;font-size:11px;font-family:Arial;">Liminal | Coimbra | IPN - Incubadora | Rua Pedro Nunes | 3030 - 199</div>
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