[Naveprinter] How Accept increased business volume by 40% with ABM

[Mafalda Martins]

Hello ,
For B2B companies with a clearly defined target market, generating more leads is not always the answer. The challenge is often reaching the right decision-makers within the right accounts.
That was the challenge faced by Accept [ https://liminalmartech.com/customer-stories/accept.html?siq_name=&siq_email=naveprinter@naveprinter.pt ] , Sinmetro’s industrial quality control software. The company needed to increase awareness among its target accounts, strengthen the alignment between Marketing and Sales and gain better visibility over the entire customer journey.
Together with Liminal, Accept implemented an Account-Based Marketing strategy supported by CRM, Marketing Automation and Sales Automation. The approach combined targeted content and personalized email workflows with Zoho One and performance dashboards to manage and measure the Marketing and Sales funnel.
The results included:

* +40% business volume in two years
* Greater alignment between Marketing and Sales
* A 360º view of the customer journey
* Growth in new contacts, customers and brand awareness

Discover how Accept combined strategy, CRM, automation and analytics to turn a focused B2B approach into measurable commercial growth.
👉 [ https://liminalmartech.com/ebook-artificial-intelligence-in-crm/?siq_name=&siq_email=naveprinter@naveprinter.pt ] Read the Customer Story [ https://liminalmartech.com/customer-stories/accept.html?siq_name=&siq_email=naveprinter@naveprinter.pt ]

Thanks,

MAFALDA MARTINS
Consultant & Head of Marketing
e.: mafalda.martins at liminal.pt
t.: +351 239 700 300

What did you think of this email ?
[ https://survey.zohopublic.eu/zs/ZzDvNE ]
Loved It [ https://survey.zohopublic.eu/zs/ZzDvNE ]
[ https://survey.zohopublic.eu/zs/8zDvdj ]
Didn’t like it [ https://survey.zohopublic.eu/zs/8zDvdj ]






----------------------------------------------------------------------
Este e-mail foi enviado de mafalda.martins at liminalmartech.com para naveprinter at naveprinter.pt

Não está interessado? Eliminar subscrição - https://limn-zcmp.maillist-manage.eu/ua/optout?od=3zbc22a3822b9d234af80e33b8d89ec201&rd=1178b38b015372b&sd=1178b38b013ff0b&n=11699e4bf6ddf04
   



Liminal | Coimbra  |  IPN - Incubadora   |  Rua Pedro Nunes  |  3030 - 199 

Asseguramos a privacidade dos seus dados
Authorized representative: Liminal | Endereço de e-mail: hello at liminal.pt | Número de telefone: 239700300


-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://naveprinter.pt/pipermail/naveprinter_naveprinter.pt/attachments/20260815/312258e6/attachment.html>